We help businesses get real work done with AI.

Three ways: we train your people, we build solutions that take work off your plate and help your business make money, and we find where AI will pay off for you. Plain English the whole way through.

Book a callSee what we do

Businesses we’ve done this for

  • Adobe
  • DuluxGroup
  • Alliance SI
  • Multifi
  • Change Management Institute
  • Pollination
  • Vinyl Group
  • Tenth Floor Chambers
  • MeMedia
  • Quill Group
  • Dan Purkis Pest Control
  • Tallebudgera SLSC

Three ways we do that.

Most businesses start with one.

What we do

Gareth. Most coaching happens on whatever is on your desk that week.

We train

your people to use the AI tools you already pay for.

  • One-on-one coaching for owners and leaders.
  • Hands-on workshops for teams.
  • Everyone works on their own emails, spreadsheets and documents. No slides.
  • ChatGPT, Claude or Copilot: whichever you already have.

This is for you if You've bought the licences and most people still aren't using them. Or you want to use AI yourself and don't know where to start.

A board member's paper prep went from 90 minutes to under a minute.Example, pending client approval

Ben builds what we sell.

We build

solutions that take work off your plate and make your business money.

  • One job at a time: following up old customers, checking supplier price lists, writing specifications, preparing load plans, finding the next customer.
  • It does the legwork and drafts. A person in your team approves.
  • It works inside the tools you already use.
  • We find the smallest thing with the biggest impact, build that, prove it, then grow it.

This is for you if There's a job your team does over and over, it eats hours every week, and you can point at exactly what it is.

An industrial supplier: 9 new requests for tender in 3 weeks.Example, pending client approval

We start by watching how the work really gets done.

We find

where AI will actually pay off in your business.

  • We spend time with your team and see how the work really gets done.
  • You get a short list of the jobs worth handing to AI and roughly what each is worth.
  • We tell you which ones to leave alone, too.
  • Then you decide: do it yourselves, train your team, or have us build it.

This is for you if You know AI matters but can't see where it fits. Or you've tried an AI project and it went nowhere.

A car-carrier business: load plans that took two hours now take minutes.Example, pending client approval

Two products that help you make more sales.

Two products that help you make more sales

Both are ready today.

A conversation engine that wakes up the customers you've stopped hearing from.

It texts them, one at a time, in plain words, and has a real back-and-forth. The ones who are interested get booked in with your team. The ones who aren’t are left alone. Businesses are running it today on lists they’d written off, and it’s ready for yours in 48 hours.

What it does

Starts the conversations your team never gets to, and hands over the ones worth a call.

What else it can do

  • Answers new enquiries in seconds, before they go cold
  • Books the interested ones straight into your calendar
  • Chases quotes and proposals that went quiet
  • Checks in with customers who look like they're drifting

How it starts

You sign up. We sit down with you one-on-one to get you across the platform and coach you on which campaigns to run first. Within 48 hours it’s talking to your customers.

No build. Nothing else to pay. Your own people run it from there.

“We’ve tried a few marketing things before, but this was next level. It reconnected with a few of our old customers and brought in real work within two days. No calls, no emails from our end. It just happened. If you want more jobs without the stress, this is it.”
Dan PurkisOwner, Dan Purkis Pest Control

What’s your quiet list worth?

Put in your own numbers. Nothing is sent anywhere.

12.4%

A cautious starting point. Move it to what you’d believe.

Across the customers you’ve gone quiet on

Customers who come back

248

Their first orders

$124,000

Over a year

$1,488,000

These are your numbers. Sign up and it’s having these conversations within 48 hours.

Go through these numbers with us

Alex tells you which new customers are worth chasing.

Paste a company’s website. Within a few minutes Alex has read it, scored it against what a good customer looks like for you, and given you a straight answer: pursue now, pursue later, or leave it. With it comes a briefing your salesperson can walk into the meeting with, questions to ask and all.

Every claim in the briefing says where it came from, so you know how far to trust it. You can try it on your next prospect for free.

Try Alex on a prospect

Don’t take our word for it.

What clients say

They have really opened our eyes to the many possibilities of AI and how we can use it in a very focused way. We establish clear objectives, and they have worked in a very collaborative way with my teams to deliver these objectives.
Jason FarrugiaNational Sales Manager, Dulux Protective Coatings, DuluxGroup
My sessions with Gareth gave me a practical foundation for thinking about AI strategically, not just as a productivity tool. As a CEO, that distinction matters and the coaching delivered it.
Clarissa TurnerChief Executive Officer, Alliance SI

Which sounds most like you?

Which sounds most like you?

Pick the one that’s closest. We’ll tell you where we’d start.

Pick the problem that sounds most like yours

Where we’d start

We train

First

A hands-on workshop where your team uses it on their own work, on the day.

Then

We check in a few weeks later to see what stuck, and pick the next thing to learn.

Book a callSee train

You'd work with Gareth and Ben.

Who you’d work with

We’ve been building with AI since 2023, before most of the market had started. More than three years of shipping things that have to work in real businesses has taught us how to build quality the right way, fast.

It’s also why we’re good at finding the smallest thing with the biggest impact, and why our training comes from what we’ve actually lived, not a course we read.

The tools we sell, we run ourselves, every day.

Gareth Rydon
Gareth RydonSells and delivers the work. Coaches directors of some of Australia's best known boards. Writes the fortnightly newsletter, Using AI at work.
Ben Dunn
Ben DunnDecides what gets built and makes it work. Keeps Friyay ahead of a market that moves every few months.

Articles

Gareth’s fortnightly newsletter, every issue in full.

All articles

  • The org chart nobody drew

    Most organisations rolling out AI think they've bought a tool. What they've started doing is hiring, and nobody is drawing the org chart.

  • The task that never makes it into the report

    Ask an organisation how AI adoption is going and you'll get a number. Ask what's actually different about how the work gets done and most go quiet.

  • Where the time you save actually goes

    Most businesses that get a real AI win still can't tell you, a year on, what it actually bought them.

Tell us the job that makes you sigh.

Book a call

You’ll leave the call knowing whether it’s worth doing, and what we’d do first.

Book a call