Sha-mayne Chan's journey from graphic designer to AI innovator embodies the spirit of constant evolution that drives Friyay, the company she co-founded.

With over three decades of experience spanning from pre-computer design to strategic branding, Sha-mayne now leads Friyay in revolutionising how small and medium-sized businesses operate in the AI age. Her design-led, human-centered approach to innovation shapes Friyay's mission to help businesses autopilot their processes using generative AI.

By deeply understanding both business and customer needs, Sha-mayne identifies opportunities and translates them into actionable outcomes, creating products and systems that reshape how people work. At Friyay, she's not just implementing technology; she's reimagining work itself, striving to make every day as productive and exciting as a Friday. Sha-mayne's goal remains constant: to solve complex problems with simplicity and create meaningful change, allowing businesses to focus on what truly matters while positively impacting the world.

With a diverse background spanning financial services, digital marketing, and AI venture building, Ben Dunn brings a multifaceted perspective to his role in transforming how businesses operate.

His mission at Friyay focuses on empowering "Trailblazer" SMBs – forward-thinking, tech-savvy leaders of growing businesses – through innovative 'AI autopilot solutions'. Ben's expertise lies in developing AI-driven systems that allow businesses to operate on autopilot, significantly boosting key metrics while freeing up leaders to focus on growth and innovation.

As a thought leader in the AI space, he conducts AI readiness assessments, creates strategic roadmaps, and delivers compelling keynotes and workshops across various industries.

Ben's unique approach bridges the gap between cutting-edge AI capabilities and practical applications for growing businesses, driven by his belief that AI autopilots will be the most transformative technology for business growth. At Friyay, he's dedicated to ensuring businesses not only survive but thrive in the new AI-driven landscape, helping Trailblazers unlock unprecedented opportunities for efficiency, innovation, and scalable growth.

Gareth Rydon's diverse career path, spanning from corporate innovation to startup ecosystems, has culminated in his role as co-founder of Friyay.

With a focus on empowering small businesses through AI, Gareth brings a wealth of experience in human-centered design and emerging technologies to Friyay. His journey includes pivotal roles such as Director of Advisory Services at Stone & Chalk, where he bridged the gap between startups and corporates, and leadership positions at Rightpoint and AMP, where he drove innovation in banking and financial services.

Gareth's approach combines design innovation, generative AI expertise, and strategic acumen to help businesses adapt and thrive in a rapidly evolving technological landscape. At Friyay, he leverages this multifaceted background to design and build AI solutions that augment human experiences, always keeping the customer's perspective at the forefront. Through his work, Gareth continues to shape the intersection of technology and business, fostering growth and innovation in the Australian tech ecosystem.