Friyay · AI training & coaching
Gareth Rydon, co-founder of Friyay, Australia's first generative AI studio, runs AI training workshops and 1:1 executive coaching for leaders and teams who want to actually use AI — not just hear about it.
Most teams adopt AI fast. Using it well is the part nobody plans for. Everyone gets access almost overnight — a few people are already fluent, most have barely started. That gap is where the cost hides: inconsistent quality, duplicated effort, and a tool capable of far more than it's actually being asked to do.
What AI can do unsupervised has roughly doubled every seven months for years. A single workshop teaches a snapshot — this keeps your team moving at the same pace as the tools.
What's on offer
Foundations to get everyone on the same page, an ongoing cadence that keeps pace as the tools improve, and 1:1 coaching for going further. No fixed packages here — every engagement is scoped to the room or the person, and pricing is a discovery-call conversation.
Hands-on sessions for teams and organisations, in-person or webinar. Paced for a real room — wide confidence ranges, mixed roles, no jargon. Participants leave with prompts and workflows they can use that day, not slides they'll forget.
Ongoing coaching for individuals who want AI built into how they actually work — strategy, drafting, decision support, and the judgement calls in between. Tailored to the realities of your role, not a generic overview.
The goal isn't more training. It's building AI capability that keeps compounding on its own — your people driving it day to day, me supporting from outside.
Trusted by
From board chairs of ASX 200 companies to teams just getting started — including:


What people say
Gareth's AI coaching was practical, clear and genuinely relevant to my work as an EA. He tailored the session to the realities of executive support and gave me specific guidance I could apply immediately, without jargon or a generic overview.
Gareth has been an absolutely spectacular human… he actually helped me understand AI better and helped me co-facilitate workshops that I now run on my own… I couldn't recommend him highly enough for teaching you how to best use AI and/or helping you implement new AI technologies into your business.
Register your interest and I'll be in touch to find a time — no pricing to wade through first, just a conversation about what you need.